A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.

What should be included in a landing page?

10 Must-Haves for the Perfect Landing PageConcise and Compelling Headline (and Subheading) A headline is one of the most important pieces of a perfect landing page. Hero Shot. Identification of Audience Problems. Expression of Your Solutions. List of Features and Benefits. Credentials.